Finding traffic sources for a specific page in Google Analytics' new look

I appreciate many features of the new Google Analytics, but it can be hard to find a few useful old features, particularly the options on the Content Detail screen for a specific page on your site. This was the screen that appeared when you clicked on the address of a particular bit of content, say in your top content report, and gave you the options for Navigation Analysis (Navigation Summary and Entrance Paths) and Landing Page Optimization (Entrance Sources and Entrance Keywords). I thought I would answer a few questions on Analytics people may have since the new look.

How do you find the entrance sources for a page in Google analytics now?

  1. Find the Analytics information you want for the page - for example if you want to see the number of pageviews for a page broken down by entrance source, keyword or path, search for the page's address within the Pages report. This used to be called the Top Content report, and can be reached through the new Analytics sidebar via Content > Site Content > Pages.
  2. Above the list of pages matching the address fragment you searched for you will see a dropdown menu labeled 'Secondary dimension'. From this, select what you want to break down the unique pageviews, bounce rate, etc. by.

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